Total quality marketing is a dynamic idea that goes beyond the currently popular total quality management approach in solving business problems It is a market-driven idea that stresses customer satisfaction as crucial to the success of a business in a highly competitive, modern business world The concept is an enhanced version of the marketing оддзъ mix--the familiar "4-P paradigm" in marketing Thus, by incorporating quality into their product, price, promotion, and distribution strategy, firms can regain market shares and can prevent further erosion of market shares to aggressive foreign competitors from Japan, Germany, and the Newly Industrialized Countries (NICs).  AlexandISBN 0899308937.