The first comprehensive public policy analysis of advertising law, this book presents some practical recommendations to improve the performance of advertising laws from the perspectives of marketers, consumers, and taxpayers It analyzes all of the recent cases under the primary advertising laws, the Federal Trade Commission and Lanham Acts, оддин to see how well these statutes are serving the interests of competition and consumers The book also examines less well-known advertising laws such as the antitrust laws and the laws of the U S International Trade Commission.  К 20-летиюISBN 0899306179.