About the Title Im not insinuating anyone is a pig Nor am I suggesting you need to be wearing lipstick I believe the saying lets put some lipstick on this pig originated in the brokerage/investment banking industry Typically, the saying referred to promoting or selling a stock or investment product, which the broker didnt believe in or оддлй which may not have been in the clients best interest to buy It will become obvious that I am diametrically opposed to this process of thinking and this method of selling While the title was devised to catch your eye, the content was designed to improve your thought processes, strategies, tactics and skills as a sales professional.  FORESTEISBN 0972807608.